A website’s speed is the first thing a potential customer notices about your business. It’s essential to understand that your good user experience won’t come back a second time. A slow website is one of the most frustrating things that will turn people off from your resource.
The importance of website speed
Your reputation will be damaged by slow websites. Users will wait between 0.3 and 3 seconds before losing focus, according to research. The user may lose focus and close the browser window if your website takes longer than that to display important information.
The factors that affect site speed
There are several reasons why your site might be taking too long to load. Any number of factors can contribute to it, but these are the most common ones:
- Poor server and hosting plan
- The size of the images
- Cache not being used
- There are too many widgets and plugins
- Image and resource hotlinking from slow servers
- Volume of traffic
- Using an older browser
- Devices with slow network connections (mobile devices)
Therefore, you have a whole range of options available to increase page speed, which I will explain later in this post. You should test your page load time before you begin troubleshooting to improve your website performance.
Guide to Measuring Website Speed
You must measure before you make any changes. Measuring specific metrics will let you compare the performance of your website before and after making changes, and will help you determine whether your changes are effective.
You can measure different types of metrics as the owner of the website: the biggest contentful paint, the first input delay, and cumulative layout shift. Google defines these three metrics as Core Web Vitals.
A typical user expects web pages to load in less than three seconds. Without meeting this expectation barrier, you lose a lot of website traffic and, as a result, revenue.
We care the following simple yet effective website speed optimization approach:
- Conversion, visibility, and usability are considered to be three key success factors for a website.
- Your website speed should be tested and prioritized based on these three factors.
- Optimize the pages responsible for determining your conversion success by focusing on those that can reduce speed as much as possible.
- And more
To ensure your satisfaction.